Thursday, 27 October 2011

Media A2 Homework over Half Term for Monday 31st October

Create a detailed, annotated flat plan of your planned CD cover (digipack).







This must include 4 panels (see above). Your annotations should include coverage of the 7 questions on the sheet - these are below.



Task:
Analyse 3 different types of CD cover (digipack) design from the examples in the lesson by answering the following 7 questions:



Name of album, artist, date produced:
Number of panels in digipack:


1. Is there a relationship between the cover and the other panels in the digipack (CD case)? How do they link together (colour, images, theme etc)? Does the band have a ‘house style’ by creating a brand identity?
2. Analyse the choice of image, font and colour and explore their effects/connotations.
3. Comment on layout and page design (white space/visual clutter). What is the effect of these?
Remember this is a commercial object. How has the designer tried to make it desirable or eye catching?
4. Does the design suggest the genre of the band? Look at design, typography (serif/sans serif)

5. Does it use any iconography of the genre?
6. Does it develop the band or artist’s star image through motif’s/the key image is the artist/a logo?
7. What industry information is included and where is it seen? (name of album, artist, record label logo, release date, producer, information on associated social networking sites, copyright logo? etc.)



CD COVERS: What is a digipack?
- The content of a digipak is exactly the same as in usual CD covers, it is just getting dimensions and folds correct.
- They can fold in a variety of different ways. The most simple ones are a piece of card which measures 57cm x 12.5cm. The 57cm is for 4 panels of 14cm each and a spine.
- The two outside panels fold to the centre and are stuck down making a kind of greetings card effect. Others have pockets for booklets, or have two spines and fold in twice. All need to have space to put the CD/DVD, either in a pocket, or more usually in plastic press in panel - like in a normal CD case.


Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material.
Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion.
Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.


Checklist of what MUST be on your blog by 31st October:
1. Target audience profile
2. Final storyboards creatively presented and annotated on your blog
3. Analysis of 2 - 5 CD covers similar to the genre of your music – annotate how they create a brand identity and make use of the conventions using class notes and the 7 questions.
4. Detailed flat plan of your CD cover (digipack) – 4 panels carefully annotated using the 7 questions (see hgsmediaa2.blogspot.com or sheet for questions)

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