FINAL DEADLINE

Blogs will be taken in to mark as a finished piece of coursework on FRIDAY 13TH JANUARY

It must have on it:
(a) all planning work (check with me if you think your are missing something) 20 marks
(b) Both ancillary tasks and music video embedded onto blog 40 marks
(c) All 4 evaluation questions completed ‘creatively’ 20 marks

EVALUATION: What to include in your ‘creative’ evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
I have followed / challenged / used and developed Goodwin’s principals. This can be seen in:
(a) Genre characteristics (eg stage performance in metal, dance routines for pop etc.) Narrative? Performance? Concept?
(b) Establishing a relationship between music and visuals and lyrics and visuals (I have illustrated them / amplified them / contradicted them)
(c) I have used close ups of the artist and / or start image motifs which is a convention that music videos have due to the demands of the record label using the star’s image to brand the music etc. ….
(d) There is frequent reference to the notion of looking and voyeurism in my video, seen when…
(e) I have developed a visual style and brand identity through the matching of typography and house colours etc. across the three products.
(f) I have included some intertexuality references (to film/video game / TV / other music videos etc)
(g) The type of editing used includes fast cut montage effects which is typical of the music video genre etc.
(h) The conventions I followed to create the digi-pack / magazine advert / website were …. (house colours / typeface / layout: visual clutter / white space / rule of 3 / industry information)


2. How effective is the combination of your main product and ancillary texts?

How did you create your brand identity across the three promotional pieces? (ancillary tasks x 2 and music video)
- House colours?
- Typography?
- Image motifs?
- Genre characteristics to represent the genre of music?
- Use of images?
- Use of industry information
- Layout design – similar in the ancillary tasks?
- Use of still shots from the video used in the digi-pack / magazine advert?

3. What have you learned from your audience feedback?
(To be completed using your target audience questionnaires when you showcase your work in the hall.)



4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Movie Editing Software
- Effects created using iMovie – options used on iMovie.
(eg. precision editing to create lip-synching / colourisation / graphics)

Desktop publishing software
- to create ancillary tasks (Serif PhotoPlus / PagePlus / Photoshop / Publisher)
- Manipulating photography
- Arranging layout (layering image and text?)
- Tools used? How? What for?

Canon Digital Video Cameras (and tripod)
- Particular shots used / used to create fast cut montage effects?

Weblog (blogger.com)
- Used as an online diary to document decisions made / changes / filming account / post all stages of planning
Canon Digital Video Cameras (and tripod)
- Particular shots used / used to create fast cut montage effects?

Webdesign software / websites?
- Dreamweaver? Serif PagePlus?
- How did you create the website using this software? Tools used?

Still cameras (HD?)
- To create stop motion effects?
- To capture images for digipack / magazine adverts

Lighting technology?
- To create spotlighting / filtered lighting?

Software used within your blog
- - Slideshare / Flickr / audio file software / software to embed video / images
- Why used? What did this enable you to do?

Any other technologies used?
Ensure you get the credit for using any technology you may have used personally.
Explain how this helped create the effects you wanted / achieved the outcome you intended.
Explain any difficulties you had in using / created the desired effect with the technology.
Explain whether, if you created this project again, what technologies you would use instead? Be specific.

AUDIENCES AND INSTITUTIONS

Homework: For Thursday 17th November

To create a new post on your blog called:
Audiences and Institutions: which institution may promote my artist/band’s music?
Take print screens of the making of your video, magazine advert and CD digipack and around the images, annotate using the two points on your sheet

· The magazine which I hope would support the promotion of your band / artist is…
I feel this magazine suits the ideology of my band/artist because they seem to promote…




· My media product represents the social group that includes…. (who is your target audience?)
This is because it represents this target audience through….

Magazine Advert - Ancillary Task

Annotate 3 - 5 examples of magazine adverts using the questions below. You may use the examples given to you in the lesson and scan them on your blog, annotating your notes around them;

What is the purpose of a magazine advert?
What techniques might a designer use to achieve this purpose?
What information does it need to include?

ANNOTATION OF YOUR OWN MAGAZINE ADVERT FLAT PLAN
1.Is there a relationship between the advert and the other products? How do they link together (colour, images, theme etc)? Does the band have a ‘house style’
2.Analyse the choice of image, font and colour and explore their effects/connotations.
3.Comment on layout and page design. Comment on the effect of these.
4.Remember this is a commercial object. How has the designer tried to make it desirable or eye catching?
5.Does the design suggest the genre of the band? Does it use any iconography of the genre?
6.Does it develop the band or artist’s star image?
7.What industry information is included (record label, release date etc.)?

Consider: typography, camera angle, colour scheme, mise-en-scene, industry information conventions, brand identity

HOMEWORK: FOR MONDAY 14TH NOBEMBER
1. ANNOTATE YOUR EXAMPLES OF 3 - 5 MAGAZINE ADVERTS FROM THE NOTES MADE IN THE LESSON
2. CREATE YOUR OWN FLAT PLAN OF YOUR MAGAZINE ADVERT, ANNOTATING YOUR DECISIONS ON TYPEOGRAPHY, CAMERA ANGLE, COLOUR SCHEME, MISE-EN-SCENE, INDUSTRY INFORMATION/CONVENTIONS, BRAND IDENTITY

Media A2 Homework over Half Term for Monday 31st October

Create a detailed, annotated flat plan of your planned CD cover (digipack).

This must include 4 panels (see above). Your annotations should include coverage of the 7 questions on the sheet - these are below.

Task:
Analyse 3 different types of CD cover (digipack) design from the examples in the lesson by answering the following 7 questions:

Name of album, artist, date produced:
Number of panels in digipack:

1. Is there a relationship between the cover and the other panels in the digipack (CD case)? How do they link together (colour, images, theme etc)? Does the band have a ‘house style’ by creating a brand identity?
2. Analyse the choice of image, font and colour and explore their effects/connotations.
3. Comment on layout and page design (white space/visual clutter). What is the effect of these?
Remember this is a commercial object. How has the designer tried to make it desirable or eye catching?
4. Does the design suggest the genre of the band? Look at design, typography (serif/sans serif)

5. Does it use any iconography of the genre?
6. Does it develop the band or artist’s star image through motif’s/the key image is the artist/a logo?
7. What industry information is included and where is it seen? (name of album, artist, record label logo, release date, producer, information on associated social networking sites, copyright logo? etc.)

CD COVERS: What is a digipack?
- The content of a digipak is exactly the same as in usual CD covers, it is just getting dimensions and folds correct.
- They can fold in a variety of different ways. The most simple ones are a piece of card which measures 57cm x 12.5cm. The 57cm is for 4 panels of 14cm each and a spine.
- The two outside panels fold to the centre and are stuck down making a kind of greetings card effect. Others have pockets for booklets, or have two spines and fold in twice. All need to have space to put the CD/DVD, either in a pocket, or more usually in plastic press in panel - like in a normal CD case.

Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material.
Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion.
Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.


Checklist of what MUST be on your blog by 31st October:
1. Target audience profile
2. Final storyboards creatively presented and annotated on your blog
3. Analysis of 2 - 5 CD covers similar to the genre of your music – annotate how they create a brand identity and make use of the conventions using class notes and the 7 questions.
4. Detailed flat plan of your CD cover (digipack) – 4 panels carefully annotated using the 7 questions (see hgsmediaa2.blogspot.com or sheet for questions)

Still shots for your Ancillary Tasks (CD cover and Magazine Advert)

Take 10 – 20 still camera shots (original images) for both ancillary tasks.

Under each, annotate with:
(a)how you will use editing effects to manipulate each image
(b) how it will suggest a brand identity (through colour, motif, style etc) for your album

Consider;

Lighting: high key or low key?

Colour scheme: ensure this ties in with your house colours/genre characteristics to establish a brand identity

Costume / Props: can you encorporate image motifs here?

Mode of Address / Positioning: consider posture/eyeline/direct or indirect address

Camera Angle: ensure you use a range of shots and angles to create interest

Creating a brand identity: Case study of Florence and the Machine CD cover

Establishing a brand identity = keeping certain elements the same (consistant) between all of your products

1. Establish the genre characteristics of your band




A hybrid of rock and soul
Indie rock?
Art rock?
Baroque Pop?
Soul?
Experimental?

Ensure your brand reflects these genre charactertistics through keeping the following elements consistant across all products (CD cover, magazine advert and music video):
2. Ensure you keep the following features consistant:

- Typeface? Serif/Sans serif?
- Star Image Motifs / Logos?
- House Colours?
- Style Features – icons?
- Selling the music through the artist’s


own image?










Annotation your flat plans for your ancillary tasks (CD cover and magazine advert):