Creating a brand identity: Case study of Florence and the Machine CD cover

Establishing a brand identity = keeping certain elements the same (consistant) between all of your products

1. Establish the genre characteristics of your band




A hybrid of rock and soul
Indie rock?
Art rock?
Baroque Pop?
Soul?
Experimental?

Ensure your brand reflects these genre charactertistics through keeping the following elements consistant across all products (CD cover, magazine advert and music video):
2. Ensure you keep the following features consistant:

- Typeface? Serif/Sans serif?
- Star Image Motifs / Logos?
- House Colours?
- Style Features – icons?
- Selling the music through the artist’s


own image?










Annotation your flat plans for your ancillary tasks (CD cover and magazine advert):