1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
I have followed / challenged / used and developed Goodwin’s principals. This can be seen in:
(a) Genre characteristics (eg stage performance in metal, dance routines for pop etc.) Narrative? Performance? Concept?
(b) Establishing a relationship between music and visuals and lyrics and visuals (I have illustrated them / amplified them / contradicted them)
(c) I have used close ups of the artist and / or start image motifs which is a convention that music videos have due to the demands of the record label using the star’s image to brand the music etc. ….
(d) There is frequent reference to the notion of looking and voyeurism in my video, seen when…
(e) I have developed a visual style and brand identity through the matching of typography and house colours etc. across the three products.
(f) I have included some intertexuality references (to film/video game / TV / other music videos etc)
(g) The type of editing used includes fast cut montage effects which is typical of the music video genre etc.
(h) The conventions I followed to create the digi-pack / magazine advert / website were …. (house colours / typeface / layout: visual clutter / white space / rule of 3 / industry information)
2. How effective is the combination of your main product and ancillary texts?
How did you create your brand identity across the three promotional pieces? (ancillary tasks x 2 and music video)
- House colours?
- Typography?
- Image motifs?
- Genre characteristics to represent the genre of music?
- Use of images?
- Use of industry information
- Layout design – similar in the ancillary tasks?
- Use of still shots from the video used in the digi-pack / magazine advert?
3. What have you learned from your audience feedback?
(To be completed using your target audience questionnaires when you showcase your work in the hall.)
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Movie Editing Software
- Effects created using iMovie – options used on iMovie.
(eg. precision editing to create lip-synching / colourisation / graphics)
Desktop publishing software
- to create ancillary tasks (Serif PhotoPlus / PagePlus / Photoshop / Publisher)
- Manipulating photography
- Arranging layout (layering image and text?)
- Tools used? How? What for?
Canon Digital Video Cameras (and tripod)
- Particular shots used / used to create fast cut montage effects?
Weblog (blogger.com)
- Used as an online diary to document decisions made / changes / filming account / post all stages of planning
Canon Digital Video Cameras (and tripod)
- Particular shots used / used to create fast cut montage effects?
Webdesign software / websites?
- Dreamweaver? Serif PagePlus?
- How did you create the website using this software? Tools used?
Still cameras (HD?)
- To create stop motion effects?
- To capture images for digipack / magazine adverts
Lighting technology?
- To create spotlighting / filtered lighting?
Software used within your blog
- - Slideshare / Flickr / audio file software / software to embed video / images
- Why used? What did this enable you to do?
Any other technologies used?
Ensure you get the credit for using any technology you may have used personally.
Explain how this helped create the effects you wanted / achieved the outcome you intended.
Explain any difficulties you had in using / created the desired effect with the technology.
Explain whether, if you created this project again, what technologies you would use instead? Be specific.
