How will I be marked - Construction

Music Video: 40 marks.
Band 4: candidates are expected to show excellence in:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions, captions and other effects selectively and appropriately;
- using sound with images and editing appropriately for the task.

Tips:

- Quick cuts (montage effect / on the beat of the music) – shoot more footage than you think you need. Lots of frames, lots of different angles.
- Begin the music before starting the visuals to create some suspense / anticipation?
- Close up of an image (a shoe / lips / fingers tapping) to hook audience in first frame?
- Location! Location! Location! An interesting setting makes all the difference: London? A beach? An open field? In front of g graffiti filled wall? In an underpass? NOT in your bedroom / at school!!
- Lip syncing MUST be accurate
- Goodwin’s principals: notion of looking / image motifs / visuals to lyrics, music , genre conventions etc.
- Create lots of dramatic camera angles. Vary them throughout. Take 10 shots of one pose/scene from lots of angles – Ariel shots / Worms eye?
- Experiment with effects: colourisation / split screens/ clever camera tricks (cropping sections out)
- Simple works! Shoes tapping to the beat. Fingers tapping.
- Slow motion effects: smashed mirrors. Smoke effects. Wind blowing paper/feathers/hair


Ancillary Tasks: CD cover (10 marks) and Magazine Advert (10 marks) as part of a digipack
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
using IT appropriately for the task set;

showing understanding of conventions of layout and page design;

showing awareness of the need for variety in fonts and text size;

accurate use of language and register;

appropriately integrating illustration and text;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.

Where a candidate has worked in a group, an excellent contribution to construction is evident.